USPS Denies Its Selling Advertising on Trucks in Pilot Program

Reports conflict over USPS freight truck advertising.

From DM News

In spite of several media reports indicating that the U.S. Postal Service (USPS) is in a partnership with Colorado-based advertiser Lighted Promotions to sell advertising on up to 17,000 postal freight delivery trucks in 11 states nationwide, a USPS spokesperson told Direct Marketing News on Dec. 2 that no such arrangement exists.

“Over the years, we have visited the opportunity of advertisements for contracted vehicles used on highway contract routes,” said USPS spokesperson David A. Partenheimer. “While there seems to be an opportunity for revenue generation through an advertisement initiative, there are some challenges, including controlling how advertisements may impact the Postal Service brand, one of our greatest assets. Currently, we do not have, nor have we ever had, a contract to roll this out.”

In a follow-up interview, Partenheimer said that Lighted Promotions “has been providing ad space on some trucks owned by contractors” which he said are not owned by the Postal Service. “However, the 17,000 in 11 states is incorrect,” he said, adding that Lighted Promotions has been trying to correct this information.

DM News Reports conflict over USPS freight truck advertising