APWU Ad Campaign: Phase Two

The APWU has launched the second phase of its advertising campaign with a radio spot, President Cliff Guffey has announced. The radio ad began airing July 18 and will run for three weeks on news and/or talk stations in Washington DC and other markets.

The radio spot compliments a television ad that began airing on CNN, MSNBC and FOX News on July 11.

The union’s 30-second ad describes the enormity of the job postal workers do, and ends with a simple question and response: Ever wonder what this costs you as a taxpayer? Not a single cent.

“The campaign is designed to inform the American people about the work our members perform and to dispel the persistent myth that the Postal Service is funded by taxpayers,” Guffey said.

In addition to the television and radio ads, the union co-sponsored a print advertisement in support of six-day delivery [PDF] in Congressional Quarterly, The Hill, and Roll Call on July 15 and 18. The three Washington DC-based publications are widely-read by members of Congress. The APWU co-sponsored the ad with the National Association of Letter Carriers, the National Rural Letter Carriers Association and the National Postal Mail Handlers Union.

The print ad was developed in response to an effort by Rep. Darrell Issa (R-CA) to delete the requirement for six-day mail delivery from a House appropriations bill.


4 thoughts on “APWU Ad Campaign: Phase Two

  1. A total waste. Union dues are being wasted. The USPS is a distributor of junk mail. Ruben Donnley Co. needs to make a comeback and use USPS to deliver occuppant mail to mailboxes. APWU should compromise to benefit employees that are within 5 years of retirement with an early out as this would benefit APWU Postal Employees as well as USPS in reducing debt. Trend is to go green; PAPERLESS. USPS needs less employees and I am awaiting an early out.
    Congress is failing to do its job in avoiding to close offices and reduce number of delivery days. Face REALITY; BLACK AND WHITE TELEVISION IS HISTORY AS WELL AS MANUALLY CRANKING MODEL T FORDS.

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