Marketers’ Digital Spending to Overtake Print for First Time Ever
Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent Burlingame, CA and London, UK—March 8, 2010—For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search […]