Insurance companies maintain steady direct mail through end of 2009

Mintel Comperemedia hosts webinar on future of insurance marketing communication Chicago (February 25, 2010)—Direct mail is still a formidable force in the insurance industry. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that insurance companies upheld direct mail volumes throughout 2009, despite budget cuts and the growing strength of social media. Mintel […]