From the Federal Business Opportunities website: Ideally, the USPS would like to ground itself as a thought leader in best practices of integrating emerging technologies with mail. The USPS is requesting capability information, from those in the technology industry as well as the mailing industry, on any service offerings (both front end and back end) […]
Retail Outlets Offering Affordable Direct Mail Program from Print to Distribution San Diego, September 22, 2011 – The UPS Store ® (NYSE: UPS) and the U.S. Postal Service ® are working together to provide small businesses with a new, cost-effective direct mail program. By identifying geographic areas by city, neighborhood or a specified distance from […]
The Postal Service’s promotion of “Every Door Direct Mail” (EDDM) is producing results. Since its introduction, USPS has closed millions in annualized sales with hundreds of customers who are using the product to promote their goods and services. EDDM — a form of Simplified Addressing used by the Postal Service for years — allows business […]
USPS filed on Friday a notice to the Postal Regulatory Commission to test market “Mail Works Guarantee”. Her are excerpts from the notice: The United States Postal Service hereby gives notice that it intends to conduct a test of an experimental market-dominant product. The experimental product is the “Mail Works Guarantee.” The top advertisers in […]
The policy covered all Postal Service-sponsored direct mail marketing pieces that communicate a co-branded offer by direct mail using the employee mailing list and via other internal employee communications vehicles. “The employee mailing list is derived from the Postal Service employee master file, which is the complete home address database of all career and non-career, […]
delivermagazine.com Now Includes More Content and Smart Phone Interface U.S. Postal Service Revamps ‘How-To’ Direct Mail Website delivermagazine.com Now Includes More Content and Smart Phone Interface WASHINGTON — Embracing electronic technology to promote the use of direct mail, the U.S. Postal Service recently revamped the companion website to Deliver, its magazine for marketers. The new […]
A European company mails bags of fake blood to prospective clients to emphasize its unrelenting work ethic. Some marketing agencies promise to give blood,sweat and tears to clients. But Touch Branding has been intent on backing up that claim with a branding effort — including an edgy mail campaign — built around a bold message: […]
Press Release from the Direct Marketing Association Inc.: Washington, DC, July 6, 2010 — The Direct Marketing Association (DMA) strongly opposes the United States Postal Service’s (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 […]
The USPS is conducting market information research to identify interested organizations with the capability to partner with the USPS to develop; host; and market a go-to-market strategy. Yesterday via FedBizOPP USPS posted answers to questions posed by possible partners. See details of the solicitation and the Questions and Answers Questions with USPS Responses.doc Q 1: How […]
Postal-Branded Co-op Effort Designed to Share Marketers’ Costs, Drive Mail Revenue WASHINGTON, April 9 – Eighty-one percent of consumers will buy a product after they receive a free sample, and most prefer to sample products at home, according to the Opinion Research Corp. This is the idea behind the marketing strategy of a samples co-op […]