From the Federal Business Opportunities website:
Ideally, the USPS would like to ground itself as a thought leader in best practices of integrating emerging technologies with mail.
The USPS is requesting capability information, from those in the technology industry as well as the mailing industry, on any service offerings (both front end and back end) that allow consumers to interact and be engaged with their direct mail as a result of a technology component – a service that will help “blur” the lines of offline and online and further entrench direct mail as a valuable and impactful medium for all businesses both small and large.
USPS is looking to enter into business relationship/partnership that will provide small and larger businesses not only with the education, resources and tools to incorporate engaging, interactive technology into their direct mail pieces, but the analytics to measure the use and success of such service offerings. These include, but not limited to the following:
- Mobile Barcode
- Digital Watermark
- Video in Print
- Augmented Reality
- 3D printing