USPS Reminds Employees They Can Be Fired For Non-Compliance With New Social Media Policy
USPS SOCIAL MEDIA POLICY – NAVIGATING A NEW FRONTIER
It began in earnest this past summer, when the Postal Service previewed its schedule of 2012 commemorative stamps on Facebook and Twitter (Link, 7/18). Before that, USPS had established a YouTube channel in 2007, maintained Facebook and LinkedIn pages for recruiting, and there were podcasts that provided online news to employees and customers. The Postal Customer Council and National Postal Forum programs also had Twitter accounts going back to 2009.
Building on initial groundwork that was laid nearly 18 months ago during a cross-functional Social Media Summit, the Postal Service now has established a corporate social media policy and is set to more extensively use social media to reach customers and market its brand.
USPS has revised its Administrative Support Manual (ASM), adding a new “Part 363” that outlines USPS policy concerning social media. The new policy defines “social media” as any form of online publishing or discussion, including but not limited to: blogs, wikis, YouTube, podcasts, social networking sites — such as Facebook, MySpace, and LinkedIn ― Twitter/Microblogs and Web 2.0.
Whether employees choose to participate in social media on their own time is their decision. However, when using social media in a personal capacity, employees may not speak for or act on behalf of the Postal Service. All uses of social media related to official USPS business require management consent.
USPS employees who use social media in their official capacity to communicate with the public or other postal employees must follow the specific rules and regulations outlined in the ASM revision. This revision is available in the Postal Bulletin 22322 (10-20-2011) and online at the Postal Service Policy Net website.
Employees should be aware that the Web is not anonymous. External content is accessible to anyone with a browser and isn’t as secure as content on the Postal Service’s intranet.
All USPS employees are responsible for complying with this policy. The new policy states that failure to do so may result in corrective action up to and including dismissal from the Postal Service.
source: USPS News Link