If respondents on the Postal Service’s Facebook and Twitter accounts had their way, postage stamps would soon bear the images of Lady Gaga, Oprah Winfrey and Bruce Springsteen.
Those are the popular online suggestions — so far — for stamp subjects after the Postal Service last month announced its decision to begin honoring living people on stamps in 2012 and inviting the public to submit their ideas for individuals to honor through social media (Link, 9/26).
The idea appears to have captured the public’s imagination, judging from the amount of feedback the announcement is receiving. According to Steve Kearney, manager, Stamp Services, “likes” on the Postal Service’s Facebook page — in just one week after the announcement — jumped from slightly more than 3,000 to more than 5,900. In that time, the Postal Service’s Twitter account picked up 648 additional followers.
Entertainers are the most popular online choices for living subjects, with pop performer Lady Gaga receiving the most votes — including nearly 70 percent of the nominations from Twitter. Following her in popularity are Stephen Colbert and Oprah Winfrey.
After entertainers, political, historical and social leaders have the most nominations. Among these are presidents, first ladies, writer Maya Angelou, Bill Gates and a petition for Dr. Bill Bass. There is no clear leader in this category, though Astronaut Neil Armstrong is the second most popular choice overall for all categories.
People also have taken time to write more than 600 letters containing suggestions, and Lady Gaga was proposed in only two. Letters continue to arrive every day, and to date the most popular choices include living Congressional Medal of Honor recipients, Bill and Hillary Clinton, Michelle Obama, Rev. Billy Graham, Bob Dylan and Bill Gates.
The Postal Service publicized its new policy through other means and received similar levels of feedback. An email sent to more than 10,000 subscribers of Beyond the Perf was opened by 5,092. Beyond the Perf has since added 83 new subscribers.
source: USPS News Link