Retail Outlets Offering Affordable Direct Mail Program from Print to Distribution
San Diego, September 22, 2011 – The UPS Store ® (NYSE: UPS) and the U.S. Postal Service ® are working together to provide small businesses with a new, cost-effective direct mail program.
By identifying geographic areas by city, neighborhood or a specified distance from their businesses, the U.S. Postal Service’s Every Door Direct Mail-Retail (EDDM Retail or EDDM-R) service allows small businesses to advertise to every delivery address in their target markets without the need for a mailing list. “When it comes to marketing, it is important for small businesses to make it local,” said Stuart Mathis, president of Mail Boxes Etc., Inc., franchisor of The UPS Store. “By working with the U.S. Postal Service, The UPS Store franchise network now provides one convenient destination for the small business community to effectively and efficiently communicate with their target audiences.”
The EDDM-R program allows small business customers to work with their local The UPS Store center to print and distribute high-quality direct marketing pieces to every address in a designated neighborhood.
“With the assistance of their local The UPS Store center, the customer does not have to worry about the process,” said Tom Bellino, co-owner of multiple The UPS Store franchises in Chicago, who recently completed a 20,000 direct mail piece for Simon’s Shine Shop. “We offer standard sizes, handle the bundling, completion of the documentation and coordination with the local post office.”
And to make print marketing even easier, through Oct. 10, small business owners can maximize their message with “3 FOR ALL,” a The UPS Store promotion giving customers 30 percent off the purchase of three eligible products, including printing on direct mail postcards. More information, including a list of eligible products, is located on The UPS Store Facebook page.
The UPS Store centers help with the logistics of running a small business, including mailboxes with a real street address, packing and shipping services and professional printing services such as: color and black-and white prints; binding; lamination; finishing, and folding. Customers can select from a variety of print products, including presentations, flyers and brochures, business cards, menus and more. Participating locations also offer online printing and wide-format printing.