From Direct Marketing news
The U.S. Postal Service will let consumers make purchases on USPS.com with PayPal beginning next month. The organization will also streamline users’ site accounts into one umbrella login and make site pages available in Chinese and Spanish, said USPS spokesperson Patricia Licata. The USPS will also launch a TV ad campaign on Sept. 24 to promote its First-Class mail products.The campaign will also include direct mail, Web banners, print ads and social-media components that will drive consumers to USPS.com/mail.
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