UPS Store In California Using Direct Mail Promotion To Capitalize On USPS Post Office Closure

USPS held a public meeting for Walnut Creek residents on April 18, 2011 to discuss its proposal to discontinue services at the downtown Station A. Now 3 1/2 months later USPS has announced that Station A is on the review list for possible closure under the Non Retail Access Optimization Initiative.

A newly opened UPS Store in downtown Walnut Creek, California is taking advantage of the possible post office closure of  USPS downtown station. UPS sent out a flyer to Walnut Creek residents in an effort to capture customers for Post Office Boxes, shipping and other services from the possible closing  of USPS station. The UPS store also passed out donuts  as part of its reaching out to downtown businesses.

Here is one side of the UPS flyer:

UPS PO Box Promotion

UPS Direct Mail PO Box Promotion

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