APWU to Launch TV Ad Campaign

July 7, 2011 by
Filed under: APWU, postal news 

The APWU will launch a television ad campaign on July 11, with spots airing on CNN, MSNBC, and FOX, President Cliff Guffey has announced.

This APWU TV ad will air on CNN, MSNBC and Fox in the coming weeks.
(Click on image to watch.)

The union’s 30-second ad describes the enormity of the job postal workers do, and ends with a simple question and response: Ever wonder what this costs you as a taxpayer? Not a single cent.

“We believe it is important to inform the public about the work APWU members perform,” Guffey said. “We also must dispel the persistent myth that our work is funded by taxpayers.

“With the Postal Service facing a financial disaster, some politicians and pundits have erroneously suggested that the USPS and postal unions are seeking a ‘bailout,’” Guffey said. “Nothing could be further from the truth.”

The ad is intended to support two crucial APWU campaigns, Guffey said: A drive to sign up new union members, which will begin with a National Organizing Week set for July 18-22, and a campaign to win support for legislation that would address the Postal Service’s financial crisis. “The federal government is holding billions of dollars of USPS money,” the union president said. According to studies by two independent actuaries, the USPS has overfunded its pension plans by $50 billion to $75 billion.

Where to See the Ad
The APWU ad, Ever Wonder,will air on the stations and programs below beginning July 11.CNN
American Morning (6 a.m. – 9 a.m.)
CNN Newsroom (9 a.m. – 3 p.m.)
The Situation Room (5 p.m. – 7 p.m.)
John King USA (7 p.m. – 8 p.m.)
In The Arena (8 p.m. – 9 p.m.)
Piers Morgan (9 p.m. – 10 p.m.)
Anderson Cooper 360 (10 p.m. – 12 a.m.)MSNBC
Morning Joe (6 a.m. – 9 a.m.)
MSNBC Live (9 a.m. – 5 p.m.)
Hardball (5 p.m. – 6 p.m. and 7 p.m. – 8 p.m.)
The Last Word (8 p.m. – 9 p.m.)
Rachel Maddow (9 p.m. – 10 p.m.)
The Ed Show (10 p.m. – 11 p.m.)

FOX
Fox & Friends (6 a.m. – 9 a.m.)
Fox News Live (9 a.m. – 3 p.m.)
Studio B with Shepard Smith (3 p.m. – 4 p.m.) Neil Cavuto (4 p.m. – 5 p.m.)
Special Report (6 p.m. – 7 p.m.)
Weekend Morning (Sat/Sun 5 a.m. – 10 a.m.)

The Postal Service’s fiscal crisis is caused by a mandate in the 2006 Postal Accountability and Enhancement Act that requires the USPS to pre-fund the healthcare costs of future retirees, Guffey noted. No other government agency or private company is required to make these payments, which exceed $5 billion annually.

“Our members must contact their members of Congress and urge them to support legislation that would prevent a disaster,” he said, referring to H.R. 1351, which was introduced in the House by Rep. Stephen Lynch (D-MA). “Unfortunately, Rep. Darrell Issa (R-CA), chairman of the House Oversight and Government Reform Committee, has introduced a bill that would be devastating for the USPS and postal employees.”

The APWU ad will run for approximately two months on popular national cable news shows on CNN and MSNBC. It will run on FOX for one week.

Locals that wish to supplement the T.V. campaign with local advertising purchases — or with radio ads — should contact APWU Communications Director Sally Davidow, at 202-842-4250. The national union will share the costs of such ads with participating locals.

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Comments

15 Comments on APWU to Launch TV Ad Campaign

  1. Manuel Laybore on Thu, 7th Jul 2011 5:13 pm

    2. Great ad…. but because it is the truth….. it will never get appropriate airtime.

  2. Spiderman on Thu, 7th Jul 2011 9:53 pm

    3. Why are they showing non-white postal employees? USPS doesn’t do that, they only use the dorky white actor! This won’t work!!!

  3. Anonymuss on Fri, 8th Jul 2011 6:27 am

    4. It won’t work on Fox. Their audience of old white guys won’t like seeing non whites.

  4. good luck on Fri, 8th Jul 2011 7:40 am

    5. Fox is the only truth network worth posting the ad on. Don’t believe it, check out their overwelling viewership. And it is increasing everyday at the expense of the other news channel.

  5. Dav on Fri, 8th Jul 2011 12:06 pm

    6. Good job ! Somebody needs to tell it like it is , and should always be !

  6. holier than thou on Fri, 8th Jul 2011 4:21 pm

    7. In the words of Archie Bunker, “Whoop-Ti-Do”. Who is the targeted audience? The citizenry could care less for this ad. They don’t even know what an APWU is. All courtesy of our union dues. I’m glad Fox channel got some of that advertising money. The most truthful news outlet, unless you are a lock-step union liberal that can’t make up your own mind when truth is presented. Whoop-Ti-Do. Love you guys even if you don’t agree with me.

  7. 1st Cav 229th AHB on Fri, 8th Jul 2011 5:16 pm

    8. it is a lie……no taxpayer money? they have unlimited acess to the Treasury department to take 0 % loans. Congress put a 15 billion cap on the PO dummies 2 years ago and they have reached the limit and are begging for more.UPS & FDX can not do this, they have to go to a bank and pay interst on any loans.

    when this place implodes and has to be bailed out who is going to get the bill…..TAXPAYERS Cliff Goofy you low IQ, uneducated moron.

    Cliff Goofy COLA $0.00 Mailhandler & Carrier COLA $1019.00

    Goofy how much union dues money did you just WASTE? what a loser!

  8. Ilene Thompson on Sat, 9th Jul 2011 5:05 pm

    9. I’ve been very disappointed with Obama. When will he grow a spine? I’ll never vote for a Repulican though, because they favor outsourcing jobs and off-shore banking, which deprives the U.S. of the tax money that the rest of us have to pay.

    They’d better leave my pension alone. I kept my side of the bargain. Everybody should join NARFE because they’re the only ones fighting for us federal retirees.

  9. concerned postal employee on Sat, 9th Jul 2011 8:39 pm

    10. Why isn’t the USPS paying for this Ad??

  10. hokey pokey on Sun, 10th Jul 2011 6:53 am

    11. For Ilene Thompson: So, even though you are disappointed with Obama, you will still vote for the party that destroyed the banking and housing markets. Please research the unemployment increase, the number of people receiving food stamps, the amount the debt has increased, the growth of government, the rapid increase of regulations that are hindering business growth, the downward spiral of confidence in the American people to pursue their dreams, since Obama has taken office. Ignore the color of his skin and examine closely his policies, not just mine or anyone that offers opinions. Hopefully you will come to this conclusion; ” I despise incompetence in any color.”

  11. peterb on Sun, 10th Jul 2011 3:47 pm

    12. For hokey pokey: Ilene Thompson never mentioned “color”. You did twice. What’s that about? And just for the record George Bush was three months short of completing eight years in office when this whole economic mess occurred, and Obama was left to pick up the pieces. How much did your TSP lose at the end of the Bush administration? How much did the national debt increase during the Bush years and how many times did the Congress quietly vote to raise the debt limit? Let’s not let facts get in the way of our opinions.

  12. Anonymuss on Sun, 10th Jul 2011 11:41 pm

    13. Ain’t no dumb like Fake News dumb!

  13. 60's dude on Sun, 10th Jul 2011 11:47 pm

    14. Hey pokey, Explain the Repukes making a big deal of the debt ceiing this year and not one of these lying mother f**kers saying one word when it was raised 7 of the 8 years President Sh*t-For-Brains was in office. Thank you.

  14. Dani on Mon, 11th Jul 2011 2:35 pm

    15. A real comedy. A joke? Funny! Cliff the cableman. Fool all the people all the time. Not hardly; Need to work on an early out as this could save USPS money as well as benefit those of us who would welcome the opportunity to forget working at USPS.

  15. Big Johnson on Tue, 12th Jul 2011 1:38 pm

    16. There’s still a guy on here claiming Rupert Murdoch’s Fox Cartoon News is the only “truth” news? hahahhahahhahahhahahhahahhahahahhahahahahhahahaha