GROWING THE MAIL – PMG PROMOTES NEW IDEAS, ‘RELENTLESS’ CUSTOMER SERVICE
What can the Postal Service do to maintain and grow the mail’s value?
PMG Pat Donahoe offers some suggestions in his latest video to employees. He says that delivery is “at the heart of what we do,” adding USPS will continue its “relentless” pursuit of excellent customer service.
Donahoe believes innovation also is a vital part of the Postal Service’s future. He says he will pursue the continued introduction of new products and services that are simple, secure and valued by customers. He calls on employees and customers alike to search for ideas — some of which could combine technology and the value of the mail — that will create a “powerful engine to grow our business and to grow the mailing industry.”
Marketing the mail is an important priority, says Donahoe. Pointing to the success of the Priority Mail Flat Rate advertising campaign, he says USPS will launch a major ad campaign in September focused on the value of the mail in today’s world.
The PMG says he is challenging the mailing industry to give the Postal Service ideas that will make the mail simpler and more convenient to use. But he also urges employees to share their ideas for growing the mail. And he asks employees to encourage customers to take advantage of new services like Every Door Direct Mail (Link, 4/18) and strategies combining advertising mail with emerging digital technologies like Quick Response barcodes (Link, 5/24).
“Think about customers who would be able to jump in and use these new services,” says Donahoe. “What we’ll find is that there are people out there who are very interested in using the mail to grow their businesses.