Priority Mail Flat-Rate Ad Campaign Expands

Maybe you already noticed. The Priority Mail Flat Rate Box campaign — perhaps better known for the “If it fits, it ships” commercials — is promoting another item in the flat-rate products line.

This time, Al, the letter carrier who has appeared in previous commercials, reprises his role in a new ad featuring the Priority Mail Flat Rate Envelope. According to Advertising and Media Planning Manager Joyce Carrier, USPS is focusing on the $4.90 envelope because research indicates large and small businesses will respond to the product.

“We know our ad campaign has resonated with viewers,” said Carrier. “Once again, Al provides a simple and competitive solution for customers who already understand the benefits of the flat-rate concept and will immediately recognize the benefits of expanding the basic offering.”

The Postal Service is airing the ad on several broadcast and cable TV networks. Supporting the new ad is direct mail to 6 million businesses, an e-mail campaign, online advertising, and print commercials in trade and news publications.

USPS also has updated its website to include the envelope as part of the flat-rate shipping story. And the fulfillment kit USPS sends to customers responding to the campaign now includes the envelope along with the four flat-rate boxes.

source: USPS News Link