Will FedEx Target Certain ‘Custom’ers for Rate Increases?
Lower volume customers would receive a “Dear John” letter while higher volume customers would get the message delivered in person by the sales team accompanied by something along the lines of “we’d love to keep your business, but unfortunately not at current margins. We think this proposed pricing is a win/win and still offers lower-than-market pricing and value.”
full story via Big Fat Marketing Blog
Comments
One Comment on Will FedEx Target Certain ‘Custom’ers for Rate Increases?
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doug on
Tue, 31st Aug 2010 10:43 am
thats called cherry picking