USPS Seeks Vendor For Media Monitoring Services

According to the notice posted on FEDBIZOPPS:

The U.S. Postal Service (USPS) office of Public Affairs and Communications requires the services of a supplier to provide media monitoring services for television, radio, print and the Internet for all news that is defined by the USPS as relevant to the agency. The supplier will provide the necessary resources to capture and display video clips, daily and weekly newspaper clips and full length broadcast programs that reference and/or highlight the USPS. Ability to monitor the online versions of newspapers and broadcast companies is essential.  The supplier must have the capability to collect and send information from daily newspapers, radio programs and television stations daily to a designated group of users and provide access to a storage/archive center and create a daily topline media synopsis. The supplier must also have the capability to monitor all national, local and community media sources in all Designated Market Areas (DMAs).  Media is defined as national and local television stations, news wires, national and local daily print publications, weekly news publications, community newspapers, monthly magazines, network and local radio, diaspora (ethnic) media, identified trade publications and identified Spanish-language outlets.

The Vendor is expected to “Produce daily reports and provide to USPS Monday –Friday by 7 a.m. ET, (Mondays report will include Saturday and Sunday coverage) a brief outline of all print (daily newspapers, weekly community newspapers, news posted on news media Internet sites) news coverage with short summaries of each story and also include name, city and state of publication or media organization, and specify in which of the 362 MSAs this news media organization is located.”

USPS is looking to “Monitor identified industry trade magazines/publications and journals, beginning with the provided list. The initial list (this list may change in the future and any changes will be negotiated in accordance with the changes clause) of trade publications..”

Advertising Age
Catalog Success
Inside Direct Mail
DM News
Congress Daily
Direct Magazine
Direct Magazine online
Federal Times
Government Executive
Linn’s Stamp News
Mail Magazine
Multichannel Merchant
Parcels magazine
Traffic World
Transport Topics
Federal Computer Week
Government Computer News

Wall Street Journal and USA Today are also listed on the initial media monitoring list

source: Federal Business OPPS